Last updated: December 2025
Santa Barbara Adventure Company (“SBACo,” “we,” “our,” or “us”) is owned and operated by Santa Barbara Adventure Company, Inc., which also operates the following brands as DBAs:
Because these brands operate under the same parent company, certain systems, marketing tools, analytics, advertising platforms, and customer relationship management tools may be shared across our family of brands. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with our website, book a tour, or use any of our services.
Table of Contents
- Information We Collect
- How We Use Your Information
- Sharing Your Information
- Cookies and Consent
- Data Retention
- Your Rights
- Children’s Privacy
- Security
- Changes to This Policy
- Contact Us
1. Information We Collect
We collect personal information that you provide directly to us, information that is collected automatically when you use our website, and information we receive from third-party systems that help us operate our business.
Information You Provide Directly
This may include information you provide when you:
- Book a tour or reservation
- Complete a waiver
- Create an account in our booking system
- Subscribe to our newsletter or text messages
- Contact us via forms, email, phone, or chat
- Enter a promotion, contest, or survey
Depending on the interaction, this may include:
- Name
- Email address
- Phone number
- Mailing address
- Booking details (tour type, date, group size, preferences, etc.)
- Participant details such as age, height, weight, or other information needed for safety or logistics
- Payment details (processed by third-party payment processors; we do not store full credit card numbers)
- Waiver information, including signature and emergency contact information
- Account login details, if you create an account in our booking system
- Any additional information you choose to provide in forms, surveys, or promotions
Automatically Collected Information
We automatically collect certain information about your device and how you interact with our website. This may include:
- Device and browser information
- IP address
- Pages visited and actions taken on the site
- Time spent on pages
- Referring URLs and general location information
- Advertising and engagement metrics
This information is collected through cookies, pixels, scripts, and other similar technologies used for analytics, site performance, and advertising purposes.
Information from Third-Party Systems
When you make a reservation, complete a waiver, or interact with certain features on our website, we receive the information necessary to process your booking and manage your participation from third-party service providers. These may include booking and reservation systems, payment processors, waiver platforms, communication tools, and customer relationship management systems.
These systems collect only the information needed to fulfill your reservation, manage waivers, process payments, provide customer support, or perform related services, and they operate under their own privacy policies.
2. How We Use Your Information
We use your personal information to:
- Process bookings and payments
- Communicate with you about your reservation, questions, or requests
- Coordinate logistics for activities such as Channel Islands trips, kayaking tours, wine tours, and corporate events
- Send newsletters, updates, promotional offers, and SMS/text messages (if you have opted in)
- Improve our website, services, and overall guest experience
- Deliver and measure the performance of advertising and marketing campaigns
- Collect and manage legally required waivers
- Respond to questions submitted via contact forms, email, phone, or chat
- Register and maintain customer accounts in our booking system
- Administer contests, promotions, and surveys
- Support shared operations and marketing efforts across our DBAs (Channel Islands Adventure Company, Santa Barbara Wine Country Tours, Coastal Team Building)
- Comply with legal, regulatory, and safety obligations
3. Sharing Your Information
We do not sell your personal information. We may share it with trusted third-party service providers who help us operate our business, such as:
- Website hosting and infrastructure providers
- Booking and reservation management platforms
- Payment processors
- Digital waiver platforms
- Email marketing and customer relationship management tools
- Analytics and reporting services
- Advertising and remarketing platforms
- Media hosting and content delivery services
- Customer support and chat tools
These providers use your information only as necessary to perform services on our behalf and are contractually required to protect your data and keep it confidential. We may also disclose information when required by law, to enforce our policies, or to protect our rights, property, or safety, or the rights, property, or safety of others.
4. Cookies and Consent
We use cookies and similar technologies to support website functionality, analytics, and advertising. Your choices may vary based on your location:
- California visitors: You may opt out of the “sale or sharing” of personal information and limit the use of sensitive personal information via the “Do Not Sell or Share My Personal Information” or “Your Privacy Choices” link, where provided, or by using our Opt-Out Preferences page.
- EU/UK visitors: We require your opt-in consent before setting non-essential cookies.
- Other regions: You may see an informational cookie banner with options to manage your preferences.
Our cookie banner allows you to manage or withdraw your consent to non-essential cookies at any time.
5. Data Retention
We retain personal data for up to 360 days, unless a longer retention period is required for legal, safety, or business purposes. After this period, we delete or anonymize the data.
6. Your Rights
Your privacy rights depend on your location.
California (CCPA/CPRA)
- Right to know what personal information we collect
- Right to request access to your personal information
- Right to request deletion of your personal information
- Right to request a portable copy of your personal information
- Right to opt out of the sale or sharing of your personal information
- Right to limit the use and disclosure of sensitive personal information
- Right to non-discrimination for exercising your rights
EU/UK (GDPR)
- Right to access the personal data we hold about you
- Right to rectify or erase your personal data
- Right to restrict or object to processing
- Right to data portability
To submit a request to access, delete, correct, or obtain a copy of your personal information, you may contact us at letsgo@sbadventureco.com. We may need to verify your identity before fulfilling certain requests.
To opt out of the sale or sharing of personal information or to limit the use of sensitive personal information, please use the tools and links provided in our cookie banner and our Opt-Out Preferences page.
7. Children’s Privacy
Families with children participate in many of our tours. We do not knowingly collect personal information directly from children under 13. Any minor-related data (such as name, age, or waiver details) is provided by a parent or legal guardian as part of the booking or waiver process.
If you believe we have collected personal information from a child under 13 without proper consent, please contact us and we will delete that information.
8. Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we make changes, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically to stay informed about how we handle your information.
10. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, you may contact us at:
Santa Barbara Adventure Company
Email: letsgo@sbadventureco.com
Mailing Address: PO Box 208, Santa Barbara, CA 93102
Phone: (805) 884-9283
